Digital Growth
Building scalable, high-margin profit centers.
The $1.06M Annualized Revenue Recovery Engine
The Problem: Ortega had $250k in unsold estimates sitting "dead" in the CRM.
The Solution: Built a 24/7 automation layer (Make.com + CHIIRP) that triggered personalized SMS/Email follow-ups based on CRM status changes.
The Result: $88,419 in closed revenue in Month 1; zero increase in ad spend.
Must-Have Visual: A screenshot of the Make.com scenario (the "bubbles" and "lines" connecting the apps).
The 80-Hour/Month RevOps Pipeline
The Problem: 8 salesmen spending 30 mins/day on manual paper-based data entry.
The Solution: Engineered a bridge between the legacy DBS system and a centralized Master Notes Spreadsheet via Fast Fax and Make.com.
The Result: 80 hours of manual labor eliminated per month; 100% operational transparency.
How I recovered $88,419 in 30 days using automated lead reactivation.
How I automated B2B data governance to reclaim 20 hours of weekly departmental capacity.
The $168k Capital Recovery & Geo-Optimization Audit
The Problem: Ad spend was being "sprayed" across low-ROI zip codes with high travel costs.
The Solution: Performed a P&L audit of service areas. Paused all paid media in "low-margin" zones and reallocated budget to "high-margin" core zones.
The Result: Recovered $4k–$8k per week in revenue by ensuring 100% capacity was spent on high-ticket, local jobs.
How I identified and eliminated $168,000 in annualized marketing waste.
The "Meta Demand Engine" (UGC Framework)
The Problem: Traditional "Tax Credit" ads were failing; inbound call volume had dropped to zero.
The Solution: Produced high-energy, UGC-style creative focusing on "Pain vs. Solution" rather than "Features."
The Result: Outperformed legacy ads by 80.3% and restored call volume within 72 hours.
Must-Have Visual: A screenshot of the Ads Manager Dashboard showing the $42.13 Cost Per Result.